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Food Policy · Grow Hartford · Holcomb Farm CSA · School Food · Healthy Retailers | ||
2008 store measurement study |
The Healthy Food Retailer InitiativeShopping for groceries in inner-city communities can be a challenging task. Hartford has only one major supermarket, a Stop & Shop just a few blocks from the city line. In the absence of larger stores, urban residents rely on local retailers like corner markets and bodegas for their grocery needs, or travel regularly outside their own communities to buy food elsewhere. These local retailers typically offer substandard choices compared to regular supermarkets. Shelves at corner markets and bodegas are overflowing with snack foods, since these items sell quickly and have a higher profit margin than regular food staples like boxed pasta or canned soup. Prices are generally higher as well. The Hartford Food System is partnering with smaller retailers to improve the nutritional quality of the groceries they sell. Through the Healthy Food Retailer initiative, stores receive promotional assistance and grassroots outreach in return for shifting a portion of their shelf space from junk food to normal groceries. We've joined forces with the University of Connecticut's Center for Public Health and Health Policy to investigate what kinds of healthy food sell best among local consumers, and partnered with the Spanish American Merchants Association to help these small businesses thrive.
Recent inventory measurements confirm that Healthy Food Retailers have shifted 8% of their junk food inventories to regular groceries since 2007. Congratulations to our store partners on this important achievement!
Forty stores have joined this project since April 2006 and are making
excellent progress in offering a healthier selection of food choices. You can download a 22"x17" map of store locations throughout Hartford by clicking here. |
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